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The intact Glass Project is a scheme to encourage a new kind of bottle recycling particularly targeting younger, beer brand markets. The idea is to deposit empty bottles unbroken or 'intact' so that they can be re-used to create a funky range of beer glasses and drinking products.
We created a 'fresh and colourful identity throughout the campaign to give greater presence to design literature and external
bin graphics.
Bottle collecting bins and units were placed in key sites around Cornwall, including holiday parks, and 'surf bars' to test whether staff and the public would sort their bottles (unbroken) into 'branded' bins to then be used by Green Glass to make recycled glasses.
www.greenglass.co.uk
www.remadekernow.co.uk |
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